↓ Skip to main content

Brand Hate

Overview of attention for book
Attention for Chapter 2: What Is Brand Hate?
Altmetric Badge


14 Dimensions

Readers on

8 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
What Is Brand Hate?
Chapter number 2
Book title
Brand Hate
Published by
Palgrave Macmillan, Cham, January 2019
DOI 10.1007/978-3-030-00380-7_2
Book ISBNs
978-3-03-000379-1, 978-3-03-000380-7

S. Umit Kucuk

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 8 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 4 50%
Student > Doctoral Student 2 25%
Lecturer 1 13%
Student > Master 1 13%
Readers by discipline Count As %
Business, Management and Accounting 4 50%
Economics, Econometrics and Finance 1 13%
Neuroscience 1 13%
Unknown 2 25%