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Brand Hate

Overview of attention for book
Attention for Chapter 7: Managing Brand Hate
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14 Dimensions

Readers on

4 Mendeley
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Chapter title
Managing Brand Hate
Chapter number 7
Book title
Brand Hate
Published by
Palgrave Macmillan, Cham, January 2019
DOI 10.1007/978-3-030-00380-7_7
Book ISBNs
978-3-03-000379-1, 978-3-03-000380-7

S. Umit Kucuk

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 25%
Student > Bachelor 1 25%
Lecturer 1 25%
Other 1 25%
Readers by discipline Count As %
Business, Management and Accounting 3 75%
Neuroscience 1 25%