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Brand Hate

Overview of attention for book
Attention for Chapter 6: Legality of Brand Hate: Dilution v. Collusion
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Citations

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Readers on

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3 Mendeley
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Chapter title
Legality of Brand Hate: Dilution v. Collusion
Chapter number 6
Book title
Brand Hate
Published by
Palgrave Macmillan, Cham, January 2019
DOI 10.1007/978-3-030-00380-7_6
Book ISBNs
978-3-03-000379-1, 978-3-03-000380-7
Authors

S. Umit Kucuk

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 67%
Student > Doctoral Student 1 33%
Readers by discipline Count As %
Business, Management and Accounting 3 100%