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Brand Hate

Overview of attention for book
Attention for Chapter 3: Antecedents of Brand Hate
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Citations

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15 Mendeley
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Chapter title
Antecedents of Brand Hate
Chapter number 3
Book title
Brand Hate
Published by
Palgrave Macmillan, Cham, January 2019
DOI 10.1007/978-3-030-00380-7_3
Book ISBNs
978-3-03-000379-1, 978-3-03-000380-7
Authors

S. Umit Kucuk

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 15 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 4 27%
Lecturer 1 7%
Other 1 7%
Student > Doctoral Student 1 7%
Unknown 8 53%
Readers by discipline Count As %
Business, Management and Accounting 7 47%
Unknown 8 53%