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Brand Hate

Overview of attention for book
Attention for Chapter 3: Antecedents of Brand Hate
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14 Dimensions

Readers on

7 Mendeley
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Chapter title
Antecedents of Brand Hate
Chapter number 3
Book title
Brand Hate
Published by
Palgrave Macmillan, Cham, January 2019
DOI 10.1007/978-3-030-00380-7_3
Book ISBNs
978-3-03-000379-1, 978-3-03-000380-7

S. Umit Kucuk

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 3 43%
Other 1 14%
Student > Doctoral Student 1 14%
Unknown 2 29%
Readers by discipline Count As %
Business, Management and Accounting 5 71%
Unknown 2 29%