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Brand Hate

Overview of attention for book
Attention for Chapter 2: What Is Brand Hate?
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Mentioned by

wikipedia
1 Wikipedia page

Citations

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45 Dimensions

Readers on

mendeley
27 Mendeley
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Chapter title
What Is Brand Hate?
Chapter number 2
Book title
Brand Hate
Published by
Palgrave Macmillan, Cham, January 2019
DOI 10.1007/978-3-030-00380-7_2
Book ISBNs
978-3-03-000379-1, 978-3-03-000380-7
Authors

S. Umit Kucuk, Kucuk, S. Umit

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 27 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 15%
Student > Ph. D. Student 3 11%
Lecturer > Senior Lecturer 2 7%
Lecturer 2 7%
Student > Doctoral Student 2 7%
Other 2 7%
Unknown 12 44%
Readers by discipline Count As %
Business, Management and Accounting 11 41%
Economics, Econometrics and Finance 1 4%
Neuroscience 1 4%
Unknown 14 52%