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The effect of oxytocin on the anthropomorphism of touch

Overview of attention for article published in Psychoneuroendocrinology, April 2016
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (87th percentile)
  • Good Attention Score compared to outputs of the same age and source (78th percentile)

Mentioned by

1 news outlet
3 tweeters
1 Facebook page


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Readers on

49 Mendeley
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The effect of oxytocin on the anthropomorphism of touch
Published in
Psychoneuroendocrinology, April 2016
DOI 10.1016/j.psyneuen.2016.01.015
Pubmed ID

Leehe Peled-Avron, Anat Perry, Simone G. Shamay-Tsoory


One of the leading hypotheses regarding the mechanism underlying the social effects of oxytocin (OT) is the "social salience hypothesis", which proposes that OT alters the attentional salience of social cues in a context-dependent manner. Recently, OT was implicated in the process of anthropomorphism; specifically, OT was found to increase the tendency to ascribe social meaning to inanimate stimuli. However, the precise component of social interaction that contributes to this effect remains unclear. Because OT plays a role in the response to touch, whether or not objects are touching in a social context may represent the prominent trigger. Given that OT plays a major role in both anthropomorphism and touch, it is reasonable to assume that OT enhances anthropomorphism specifically for non-human touch, further clarifying its role in altering the perceptual salience of social cues. Here, we examined whether intranasal delivery of OT influences anthropomorphism for touch in inanimate objects. To that end, we implicitly measured the emotional reactions of participants (N=51) to photos that depicted two humans or two inanimate objects either touching or not touching. We asked them to rate whether they will include each photo in an emotional album and found that OT treatment increased the likelihood of inclusion in an emotional album to photos that contain touch, particularly between inanimate objects. In a follow-up experiment we found that the more human the inanimate objects were perceived, the more included they were in the emotional album. Our findings demonstrate that OT can enhance the social meaning of touch between two inanimate objects and advance our understanding of the mechanisms underlying the ability of OT to anthropomorphize environmental cues.

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 49 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Hungary 1 2%
Unknown 48 98%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 11 22%
Researcher 8 16%
Student > Doctoral Student 6 12%
Student > Bachelor 5 10%
Student > Master 5 10%
Other 11 22%
Unknown 3 6%
Readers by discipline Count As %
Psychology 17 35%
Medicine and Dentistry 9 18%
Neuroscience 7 14%
Agricultural and Biological Sciences 3 6%
Engineering 2 4%
Other 7 14%
Unknown 4 8%

Attention Score in Context

This research output has an Altmetric Attention Score of 11. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 January 2020.
All research outputs
of 14,634,925 outputs
Outputs from Psychoneuroendocrinology
of 2,861 outputs
Outputs of similar age
of 338,056 outputs
Outputs of similar age from Psychoneuroendocrinology
of 88 outputs
Altmetric has tracked 14,634,925 research outputs across all sources so far. Compared to these this one has done well and is in the 88th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 2,861 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.6. This one has done well, scoring higher than 81% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 338,056 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 88 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 78% of its contemporaries.