RT @JAMS_updates: In response to a recent JAMS article on "Research in marketing strategy", Rajan Varadarajan offers a commentary on the th…
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RT @JAMS_updates: In response to a recent JAMS article on "Research in marketing strategy", Rajan Varadarajan offers a commentary on the th…
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RT @JAMS_updates: In response to a recent JAMS article on "Research in marketing strategy", Rajan Varadarajan offers a commentary on the th…
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In response to a recent JAMS article on "Research in marketing strategy", Rajan Varadarajan offers a commentary on the theoretical underpinnings of research in strategic marketing: https://t.co/K7PkSFMJ2X @maysbusiness