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Applying Behavioural Science to the Private Sector

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Attention for Chapter 2: The Difficulty of Predicting Behaviour
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Chapter title
The Difficulty of Predicting Behaviour
Chapter number 2
Book title
Applying Behavioural Science to the Private Sector
Published by
Palgrave Pivot, Cham, November 2018
DOI 10.1007/978-3-030-01698-2_2
Book ISBNs
978-3-03-001697-5, 978-3-03-001698-2
Authors

Helena Rubinstein, Rubinstein, Helena