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Price Management

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Cover of 'Price Management'

Table of Contents

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    Book Overview
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    Chapter 1 Fundamentals of Price Management
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    Chapter 2 Price Strategy
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    Chapter 3 Analysis: The Economics of Price
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    Chapter 4 Analysis: The Psychology of Price
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    Chapter 5 Decision: One-Dimensional Prices
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    Chapter 6 Decision: Multidimensional Prices
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    Chapter 7 Decision: Long-Term Price Optimization
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    Chapter 8 Price Management and Institutional Context
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    Chapter 9 Implementation
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    Chapter 10 Price Management for Consumer Goods
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    Chapter 11 Price Management for Industrial Goods
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    Chapter 12 Price Management for Services
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    Chapter 13 Price Management for Retailers
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    Chapter 14 Innovations in Price Management
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