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Mendeley readers
Chapter title |
“I Want to Go There Too!” Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido’s DMO
|
---|---|
Chapter number | 11 |
Book title |
Information and Communication Technologies in Tourism 2019
|
Published by |
Springer, Cham, December 2018
|
DOI | 10.1007/978-3-030-05940-8_11 |
Book ISBNs |
978-3-03-005939-2, 978-3-03-005940-8
|
Authors |
Yi Xuan Ong, Naoya Ito |
Mendeley readers
The data shown below were compiled from readership statistics for 155 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 155 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 21 | 14% |
Student > Bachelor | 17 | 11% |
Student > Ph. D. Student | 10 | 6% |
Lecturer | 8 | 5% |
Student > Doctoral Student | 8 | 5% |
Other | 20 | 13% |
Unknown | 71 | 46% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 28 | 18% |
Social Sciences | 16 | 10% |
Computer Science | 7 | 5% |
Engineering | 5 | 3% |
Unspecified | 4 | 3% |
Other | 20 | 13% |
Unknown | 75 | 48% |