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Mendeley readers
Chapter title |
Rakuten: A Case Study on Entering New Markets Through an Innovative Business-to-Business-to-Consumer Strategy
|
---|---|
Chapter number | 11 |
Book title |
Multinational Management
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-23012-2_11 |
Book ISBNs |
978-3-31-923011-5, 978-3-31-923012-2
|
Authors |
Thomas S. Willenborg |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 22% |
Researcher | 1 | 11% |
Student > Postgraduate | 1 | 11% |
Lecturer | 1 | 11% |
Unknown | 4 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 56% |
Unknown | 4 | 44% |