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Multinational Management

Overview of attention for book
Cover of 'Multinational Management'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce
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    Chapter 3 Geely: A Case Study on the Trend Following Volvo-Owner
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    Chapter 4 Haier: A Case Study on How One of China’s First Global Brands Keeps Expanding
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    Chapter 5 Huawei: A Case Study on a Telecom Giant on the Rise
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    Chapter 6 Lenovo: A Case Study on Strengthening the Position in the European Market Through Innovation
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    Chapter 7 Tencent: A Case Study on Expanding Through Micro-Innovation and Strategic Partnerships
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    Chapter 8 Dr. Reddy’s: A Case Study on Conquering the World with Affordable Medicine for the Masses
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    Chapter 9 Infosys: A Case Study on Becoming a Global Brand in Consulting Technology and Outsourcing Solutions
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    Chapter 10 Panasonic: A Case Study on Constant Change and Reinvention of a World Brand
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    Chapter 11 Rakuten: A Case Study on Entering New Markets Through an Innovative Business-to-Business-to-Consumer Strategy
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    Chapter 12 Uniqlo: A Case Study on Creating Market Share with Affordable and Timeless Designs
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    Chapter 13 Lotte: A Case Study on Market Entries Through Acquisition
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    Chapter 14 Vinamilk: A Case Study on Partnering Up to Expand on the World Market
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    Chapter 15 Corporate Enterpreneurship and Triple Helix
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    Chapter 16 Asian Human Resource Management and Intercultural Competence
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    Chapter 17 Branding Trends in Asian Markets
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    Chapter 18 Conclusions: Why and How Asian Businesses Will Conquer the World
Attention for Chapter 17: Branding Trends in Asian Markets
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Citations

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Chapter title
Branding Trends in Asian Markets
Chapter number 17
Book title
Multinational Management
Published by
Springer, Cham, January 2016
DOI 10.1007/978-3-319-23012-2_17
Book ISBNs
978-3-31-923011-5, 978-3-31-923012-2
Authors

Diederich Bakker

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 9 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 11%
Unknown 8 89%
Readers by discipline Count As %
Arts and Humanities 1 11%
Agricultural and Biological Sciences 1 11%
Unknown 7 78%