Multinational Management

Overview of attention for book

Altmetric Badge

Book Overview
Altmetric Badge

Chapter 1 Introduction
Altmetric Badge

Chapter 2 Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce
Altmetric Badge

Chapter 3 Geely: A Case Study on the Trend Following Volvo-Owner
Altmetric Badge

Chapter 4 Haier: A Case Study on How One of China’s First Global Brands Keeps Expanding
Altmetric Badge

Chapter 5 Huawei: A Case Study on a Telecom Giant on the Rise
Altmetric Badge

Chapter 6 Lenovo: A Case Study on Strengthening the Position in the European Market Through Innovation
Altmetric Badge

Chapter 7 Tencent: A Case Study on Expanding Through Micro-Innovation and Strategic Partnerships
Altmetric Badge

Chapter 8 Dr. Reddy’s: A Case Study on Conquering the World with Affordable Medicine for the Masses
Altmetric Badge

Chapter 9 Infosys: A Case Study on Becoming a Global Brand in Consulting Technology and Outsourcing Solutions
Altmetric Badge

Chapter 10 Panasonic: A Case Study on Constant Change and Reinvention of a World Brand
Altmetric Badge

Chapter 11 Rakuten: A Case Study on Entering New Markets Through an Innovative Business-to-Business-to-Consumer Strategy
Altmetric Badge

Chapter 12 Uniqlo: A Case Study on Creating Market Share with Affordable and Timeless Designs
Altmetric Badge

Chapter 13 Lotte: A Case Study on Market Entries Through Acquisition
Altmetric Badge

Chapter 14 Vinamilk: A Case Study on Partnering Up to Expand on the World Market
Altmetric Badge

Chapter 15 Corporate Enterpreneurship and Triple Helix
Altmetric Badge

Chapter 16 Asian Human Resource Management and Intercultural Competence
Altmetric Badge

Chapter 17 Branding Trends in Asian Markets
Altmetric Badge

Chapter 18 Conclusions: Why and How Asian Businesses Will Conquer the World

Overall attention for this book and its chapters

Altmetric Badge

Mentioned by

blogs: 2 blogs
twitter: 6 X users

facebook: 1 Facebook page
wikipedia: 7 Wikipedia pages

Citations

dimensions_citation: 2 Dimensions

Readers on

mendeley: 127 Mendeley

Summary Blogs X Facebook Wikipedia Dimensions citations

So far, Altmetric has seen 10 X posts from 6 X users, with an upper bound of 24,902 followers.

Antidotes: https://t.co/C3cuxQC9E2

25 Dec 2020

Reply Repost Favourite

@helloksong @cournape @TheEconomist Not the answer to the question you're asking, but e.g. this book on multinational management has some chapters on Japanese economic history and its impact on business (Panasonic, Rakuten, and Uniqlo as case studies). Fre

11 May 2020

Reply Repost Favourite

6. Multinational Management - Rien Segers - 1st ed. 2016 - https://t.co/rbTOJU0QzD

29 Apr 2020

Reply Repost Favourite

#Geely now has a strong foothold in #Daimler. How exactly does Geely chart such strategy? Read this #CaseStudy on the trend-following Volvo-Owner https://t.co/xHiTcfW6LA https://t.co/6eFTJ461FQ

26 Feb 2018

Reply Repost Favourite

This page shows the most recent X posts that mention this research output.

Click here to find out how to access more activity, including 6 additional X posts.

Multinational Management

Table of Contents

Mentioned by

Citations

Readers on