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| Chapter title |
Identifying Drivers of Outcomes: Linear Models
|
|---|---|
| Chapter number | 7 |
| Book title |
R for Marketing Research and Analytics
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-14436-8_7 |
| Book ISBNs |
978-3-31-914435-1, 978-3-31-914436-8
|
| Authors |
Chris Chapman, Elea McDonnell Feit |