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R for Marketing Research and Analytics

Overview of attention for book
Attention for Chapter 12: Association Rules for Market Basket Analysis
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15 Mendeley
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Chapter title
Association Rules for Market Basket Analysis
Chapter number 12
Book title
R for Marketing Research and Analytics
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-14436-8_12
Book ISBNs
978-3-31-914435-1, 978-3-31-914436-8
Authors

Chris Chapman, Elea McDonnell Feit

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 15 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 20%
Student > Ph. D. Student 3 20%
Student > Bachelor 2 13%
Other 2 13%
Professor 1 7%
Other 3 20%
Unknown 1 7%
Readers by discipline Count As %
Computer Science 5 33%
Business, Management and Accounting 3 20%
Decision Sciences 2 13%
Unspecified 1 7%
Psychology 1 7%
Other 2 13%
Unknown 1 7%