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Mobile Strategy

Overview of attention for book
Attention for Chapter 5: Mobile Marketing
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Citations

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Readers on

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29 Mendeley
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Chapter title
Mobile Marketing
Chapter number 5
Book title
Mobile Strategy
Published by
Springer Gabler, Wiesbaden, January 2016
DOI 10.1007/978-3-658-06011-4_5
Book ISBNs
978-3-65-806010-7, 978-3-65-806011-4
Authors

Mark Wächter

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Switzerland 1 3%
Unknown 28 97%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 7 24%
Student > Master 6 21%
Other 1 3%
Student > Ph. D. Student 1 3%
Unknown 14 48%
Readers by discipline Count As %
Business, Management and Accounting 10 34%
Arts and Humanities 2 7%
Economics, Econometrics and Finance 2 7%
Earth and Planetary Sciences 1 3%
Unknown 14 48%