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Growing Brands Through Sponsorship

Overview of attention for book
Attention for Chapter 5: Research Design and Methodology
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1 Mendeley
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Chapter title
Research Design and Methodology
Chapter number 5
Book title
Growing Brands Through Sponsorship
Published by
Springer Gabler, Wiesbaden, January 2015
DOI 10.1007/978-3-658-07250-6_5
Book ISBNs
978-3-65-807249-0, 978-3-65-807250-6

Philip Gross

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 1 100%
Readers by discipline Count As %
Physics and Astronomy 1 100%