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Growing Brands Through Sponsorship

Overview of attention for book
Attention for Chapter 4: Development of Research Model
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Citations

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Readers on

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3 Mendeley
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Chapter title
Development of Research Model
Chapter number 4
Book title
Growing Brands Through Sponsorship
Published by
Springer Gabler, Wiesbaden, January 2015
DOI 10.1007/978-3-658-07250-6_4
Book ISBNs
978-3-65-807249-0, 978-3-65-807250-6
Authors

Philip Gross

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 1 33%
Unknown 2 67%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Unknown 2 67%