↓ Skip to main content

Growing Brands Through Sponsorship

Overview of attention for book
Attention for Chapter 2: Literature Review and Theoretical Background
Altmetric Badge

Citations

dimensions_citation
2 Dimensions

Readers on

mendeley
4 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Literature Review and Theoretical Background
Chapter number 2
Book title
Growing Brands Through Sponsorship
Published by
Springer Gabler, Wiesbaden, January 2015
DOI 10.1007/978-3-658-07250-6_2
Book ISBNs
978-3-65-807249-0, 978-3-65-807250-6
Authors

Philip Gross

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 25%
Unknown 3 75%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 50%
Researcher 1 25%
Unknown 1 25%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 25%
Social Sciences 1 25%
Engineering 1 25%
Unknown 1 25%