You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Literature Review and Theoretical Background
Growing Brands Through Sponsorship
Springer Gabler, Wiesbaden, January 2015
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||2||50%|
|Readers by discipline||Count||As %|
|Economics, Econometrics and Finance||1||25%|