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Neuromarketing

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
1 tweeter
wikipedia
1 Wikipedia page

Citations

dimensions_citation
65 Dimensions

Readers on

mendeley
228 Mendeley
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Title
Neuromarketing
Published by
Springer-Verlag Berlin Heidelberg, January 2010
DOI 10.1007/978-3-540-77829-5
ISBNs
978-3-54-077828-8, 978-3-54-077829-5
Authors

Zurawicki, Leon, Leon Zurawicki

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 228 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 2 <1%
Sweden 1 <1%
Ecuador 1 <1%
Brazil 1 <1%
Germany 1 <1%
Colombia 1 <1%
Iran, Islamic Republic of 1 <1%
Spain 1 <1%
Poland 1 <1%
Other 1 <1%
Unknown 217 95%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 53 23%
Student > Master 53 23%
Student > Doctoral Student 25 11%
Student > Ph. D. Student 23 10%
Researcher 14 6%
Other 42 18%
Unknown 18 8%
Readers by discipline Count As %
Business, Management and Accounting 76 33%
Social Sciences 35 15%
Economics, Econometrics and Finance 19 8%
Psychology 19 8%
Computer Science 11 5%
Other 43 19%
Unknown 25 11%