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Mendeley readers
| Chapter title |
Applying Neuroscience and Biometrics to the Practice of Marketing
|
|---|---|
| Chapter number | 5 |
| Book title |
Neuromarketing
|
| Published by |
Springer, Berlin, Heidelberg, January 2010
|
| DOI | 10.1007/978-3-540-77829-5_5 |
| Book ISBNs |
978-3-54-077828-8, 978-3-54-077829-5
|
| Authors |
Leon Zurawicki |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Canada | 1 | 5% |
| Unknown | 21 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 5 | 23% |
| Student > Master | 3 | 14% |
| Student > Bachelor | 2 | 9% |
| Lecturer | 2 | 9% |
| Student > Postgraduate | 2 | 9% |
| Other | 5 | 23% |
| Unknown | 3 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 27% |
| Social Sciences | 4 | 18% |
| Computer Science | 2 | 9% |
| Engineering | 2 | 9% |
| Decision Sciences | 1 | 5% |
| Other | 3 | 14% |
| Unknown | 4 | 18% |