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Mendeley readers
| Chapter title |
Neural Underpinnings of Risk Handling, Developing Preference and Choosing
|
|---|---|
| Chapter number | 3 |
| Book title |
Neuromarketing
|
| Published by |
Springer, Berlin, Heidelberg, January 2010
|
| DOI | 10.1007/978-3-540-77829-5_3 |
| Book ISBNs |
978-3-54-077828-8, 978-3-54-077829-5
|
| Authors |
Leon Zurawicki |
Mendeley readers
The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 14 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 21% |
| Student > Ph. D. Student | 2 | 14% |
| Other | 1 | 7% |
| Student > Bachelor | 1 | 7% |
| Professor | 1 | 7% |
| Other | 2 | 14% |
| Unknown | 4 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 29% |
| Social Sciences | 3 | 21% |
| Computer Science | 1 | 7% |
| Psychology | 1 | 7% |
| Economics, Econometrics and Finance | 1 | 7% |
| Other | 0 | 0% |
| Unknown | 4 | 29% |