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| Chapter title |
Operatives Dienstleistungsmarketing
|
|---|---|
| Chapter number | 6 |
| Book title |
Dienstleistungsmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-05046-7_6 |
| Book ISBNs |
978-3-65-805045-0, 978-3-65-805046-7
|
| Authors |
Heribert Meffert, Manfred Bruhn, Karsten Hadwich |