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Social Media Audit

Overview of attention for book
Cover of 'Social Media Audit'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Cost Analysis: Identifying Direct and Indirect Social Media Costs
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    Chapter 3 Preparing for the Social Media Audit
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    Chapter 4 Scope and Focus of the Social Media Audit
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    Chapter 5 Development and Management of the Process
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    Chapter 6 Governance, Compliance, and Maintenance of the Process
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    Chapter 7 Evaluating the Process: Quality Assurance
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    Chapter 8 Continuous Improvement
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    Chapter 9 Conclusions
Attention for Chapter 2: Cost Analysis: Identifying Direct and Indirect Social Media Costs
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