↓ Skip to main content

Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

Overview of attention for article published in International Journal of Advertising, December 2018
Altmetric Badge

About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (76th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (57th percentile)

Mentioned by

twitter
8 X users

Citations

dimensions_citation
63 Dimensions

Readers on

mendeley
125 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
Published in
International Journal of Advertising, December 2018
DOI 10.1080/02650487.2018.1470485
Authors

Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal, Alexandra L. Dima

X Demographics

X Demographics

The data shown below were collected from the profiles of 8 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 125 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 125 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 15 12%
Student > Master 14 11%
Student > Ph. D. Student 11 9%
Student > Doctoral Student 7 6%
Professor 5 4%
Other 22 18%
Unknown 51 41%
Readers by discipline Count As %
Business, Management and Accounting 28 22%
Social Sciences 19 15%
Unspecified 5 4%
Economics, Econometrics and Finance 5 4%
Psychology 4 3%
Other 8 6%
Unknown 56 45%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 January 2019.
All research outputs
#4,709,811
of 23,948,870 outputs
Outputs from International Journal of Advertising
#69
of 285 outputs
Outputs of similar age
#103,720
of 442,441 outputs
Outputs of similar age from International Journal of Advertising
#4
of 7 outputs
Altmetric has tracked 23,948,870 research outputs across all sources so far. Compared to these this one has done well and is in the 80th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 285 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.2. This one has done well, scoring higher than 76% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 442,441 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 76% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.