↓ Skip to main content

Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators

Overview of attention for article published in Science Communication, December 2018
Altmetric Badge

About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (81st percentile)
  • Above-average Attention Score compared to outputs of the same age and source (58th percentile)

Mentioned by

news
1 news outlet
twitter
2 tweeters

Readers on

mendeley
16 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators
Published in
Science Communication, December 2018
DOI 10.1177/1075547018819194
Authors

Jessica Gall Myrick, Lee Ahern, Ruosi Shao, Jeff Conlin

Twitter Demographics

The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 16 100%

Demographic breakdown

Readers by professional status Count As %
Professor > Associate Professor 3 19%
Student > Bachelor 3 19%
Student > Ph. D. Student 2 13%
Student > Doctoral Student 2 13%
Researcher 1 6%
Other 1 6%
Unknown 4 25%
Readers by discipline Count As %
Arts and Humanities 2 13%
Business, Management and Accounting 2 13%
Design 2 13%
Social Sciences 2 13%
Psychology 2 13%
Other 2 13%
Unknown 4 25%

Attention Score in Context

This research output has an Altmetric Attention Score of 10. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 April 2019.
All research outputs
#1,714,729
of 14,602,028 outputs
Outputs from Science Communication
#108
of 383 outputs
Outputs of similar age
#68,156
of 374,970 outputs
Outputs of similar age from Science Communication
#5
of 12 outputs
Altmetric has tracked 14,602,028 research outputs across all sources so far. Compared to these this one has done well and is in the 87th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 383 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 17.1. This one has gotten more attention than average, scoring higher than 71% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 374,970 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 81% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 58% of its contemporaries.