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Mendeley readers
| Title |
From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands
|
|---|---|
| Published in |
Journal of Brand Management, December 2018
|
| DOI | 10.1057/s41262-018-00146-2 |
| Authors |
Mona Mrad, Maya F. Farah, Stephanie Haddad |
Mendeley readers
The data shown below were compiled from readership statistics for 134 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 134 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 22 | 16% |
| Student > Bachelor | 12 | 9% |
| Student > Ph. D. Student | 8 | 6% |
| Lecturer | 6 | 4% |
| Student > Postgraduate | 5 | 4% |
| Other | 10 | 7% |
| Unknown | 71 | 53% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 35 | 26% |
| Economics, Econometrics and Finance | 6 | 4% |
| Design | 6 | 4% |
| Social Sciences | 6 | 4% |
| Arts and Humanities | 2 | 1% |
| Other | 6 | 4% |
| Unknown | 73 | 54% |