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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
|
|---|---|
| Published in |
International Journal of Advertising, January 2019
|
| DOI | 10.1080/02650487.2018.1485214 |
| Authors |
Lotte M. Willemsen, Komala Mazerant, Anne-Lise Kamphuis, Gerrita van der Veen |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 79 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 79 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 9 | 11% |
| Student > Master | 7 | 9% |
| Student > Ph. D. Student | 5 | 6% |
| Professor | 4 | 5% |
| Student > Doctoral Student | 3 | 4% |
| Other | 14 | 18% |
| Unknown | 37 | 47% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 24 | 30% |
| Social Sciences | 7 | 9% |
| Chemical Engineering | 2 | 3% |
| Arts and Humanities | 2 | 3% |
| Economics, Econometrics and Finance | 2 | 3% |
| Other | 4 | 5% |
| Unknown | 38 | 48% |
Attention Score in Context
This research output has an Altmetric Attention Score of 11. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 June 2021.
All research outputs
#2,751,007
of 23,122,481 outputs
Outputs from International Journal of Advertising
#37
of 267 outputs
Outputs of similar age
#65,359
of 438,184 outputs
Outputs of similar age from International Journal of Advertising
#2
of 9 outputs
Altmetric has tracked 23,122,481 research outputs across all sources so far. Compared to these this one has done well and is in the 87th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 267 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one has done well, scoring higher than 86% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 438,184 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 84% of its contemporaries.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than 7 of them.