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Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment

Overview of attention for article published in Political Communication, January 2019
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#21 of 674)
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (91st percentile)

Mentioned by

news
6 news outlets
blogs
1 blog
twitter
101 tweeters
facebook
1 Facebook page

Citations

dimensions_citation
16 Dimensions

Readers on

mendeley
60 Mendeley
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Title
Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment
Published in
Political Communication, January 2019
DOI 10.1080/10584609.2018.1548530
Authors

Katherine Haenschen, Jay Jennings

Twitter Demographics

The data shown below were collected from the profiles of 101 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 60 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 60 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 12 20%
Student > Ph. D. Student 12 20%
Student > Bachelor 9 15%
Professor 5 8%
Student > Doctoral Student 4 7%
Other 12 20%
Unknown 6 10%
Readers by discipline Count As %
Social Sciences 27 45%
Psychology 5 8%
Business, Management and Accounting 5 8%
Computer Science 3 5%
Arts and Humanities 2 3%
Other 4 7%
Unknown 14 23%

Attention Score in Context

This research output has an Altmetric Attention Score of 132. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 October 2020.
All research outputs
#178,445
of 17,455,239 outputs
Outputs from Political Communication
#21
of 674 outputs
Outputs of similar age
#6,378
of 394,408 outputs
Outputs of similar age from Political Communication
#2
of 12 outputs
Altmetric has tracked 17,455,239 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 674 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 18.6. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 394,408 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.