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Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment

Overview of attention for article published in Political Communication, January 2019
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#9 of 558)
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (92nd percentile)

Mentioned by

news
5 news outlets
blogs
1 blog
twitter
105 tweeters

Readers on

mendeley
7 Mendeley
Title
Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment
Published in
Political Communication, January 2019
DOI 10.1080/10584609.2018.1548530
Authors

Katherine Haenschen, Jay Jennings

Twitter Demographics

The data shown below were collected from the profiles of 105 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 29%
Student > Bachelor 1 14%
Professor 1 14%
Student > Master 1 14%
Researcher 1 14%
Other 1 14%
Readers by discipline Count As %
Social Sciences 4 57%
Unspecified 3 43%

Attention Score in Context

This research output has an Altmetric Attention Score of 126. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 July 2019.
All research outputs
#114,854
of 13,238,319 outputs
Outputs from Political Communication
#9
of 558 outputs
Outputs of similar age
#5,443
of 325,622 outputs
Outputs of similar age from Political Communication
#1
of 13 outputs
Altmetric has tracked 13,238,319 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 558 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.7. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 325,622 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 13 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 92% of its contemporaries.