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X Demographics
Mendeley readers
Attention Score in Context
| Title |
IMC in digitally-empowering contexts: the emerging role of negotiated brands
|
|---|---|
| Published in |
International Journal of Advertising, January 2019
|
| DOI | 10.1080/02650487.2018.1535221 |
| Authors |
Agostino Vollero, Don E. Schultz, Alfonso Siano |
X Demographics
The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 33% |
| Italy | 2 | 33% |
| Unknown | 2 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 67% |
| Scientists | 2 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 124 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 124 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 15 | 12% |
| Student > Bachelor | 9 | 7% |
| Student > Ph. D. Student | 8 | 6% |
| Lecturer | 6 | 5% |
| Student > Doctoral Student | 5 | 4% |
| Other | 16 | 13% |
| Unknown | 65 | 52% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 34 | 27% |
| Social Sciences | 7 | 6% |
| Economics, Econometrics and Finance | 3 | 2% |
| Computer Science | 2 | 2% |
| Philosophy | 1 | <1% |
| Other | 7 | 6% |
| Unknown | 70 | 56% |
Attention Score in Context
This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 January 2019.
All research outputs
#4,648,842
of 23,122,481 outputs
Outputs from International Journal of Advertising
#62
of 267 outputs
Outputs of similar age
#107,154
of 438,225 outputs
Outputs of similar age from International Journal of Advertising
#5
of 10 outputs
Altmetric has tracked 23,122,481 research outputs across all sources so far. Compared to these this one has done well and is in the 79th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 267 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one has done well, scoring higher than 76% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 438,225 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 75% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 5 of them.