IMC in digitally-empowering contexts: the emerging role of negotiated brands

Overview of attention for article published in International Journal of Advertising, January 2019

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So far, Altmetric has seen 6 X posts from 6 X users, with an upper bound of 40,720 followers.

RT @road77: Very proud of this #paper about #IMC evolution and #consumer_power authored by me, Prof. Siano e the founding father of IMC, Pr…

RT @road77: Very proud of this #paper about #IMC evolution and #consumer_power authored by me, Prof. Siano e the founding father of IMC, Pr…

RT @road77: Very proud of this #paper about #IMC evolution and #consumer_power authored by me, Prof. Siano e the founding father of IMC, Pr…

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