@prof_mirya Gorana Draguljić and I look at whether and how different communication frames mobilize audiences on environmental issues. We find that efficacy matters for mobilization, but that none of the frames actually influenced efficacy. https://t.co/Wnh
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RT @kalahar1: Motivational frames, e.g. 'together we can do this', 'you can make a difference' are not very effective at shifting environme…
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RT @kalahar1: Motivational frames, e.g. 'together we can do this', 'you can make a difference' are not very effective at shifting environme…
3,805 followers
RT @kalahar1: Motivational frames, e.g. 'together we can do this', 'you can make a difference' are not very effective at shifting environme…