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A marketing perspective to “delight” the “patient 2.0”: new and challenging expectations for the healthcare provider

Overview of attention for article published in BMC Health Services Research, February 2016
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (54th percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
3 X users

Citations

dimensions_citation
14 Dimensions

Readers on

mendeley
94 Mendeley
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Title
A marketing perspective to “delight” the “patient 2.0”: new and challenging expectations for the healthcare provider
Published in
BMC Health Services Research, February 2016
DOI 10.1186/s12913-016-1285-x
Pubmed ID
Authors

Luca Buccoliero, Elena Bellio, Maria Mazzola, Elisa Solinas

Abstract

The study aims at investigating the characteristics and the satisfaction determinants of the emerging patient profile. This profile appears to be more demanding and "empowered" compared to the ones traditionally conceived, asking for unconventional healthcare services and for a closer relationship with providers. Both qualitative (semi-structured interviews and focus groups) and quantitative (survey) analyses were performed on a random sample of 2808 Italian citizens-patients. Analyses entailed descriptive statistics, bivariate analysis and linear regressions. Four relevant dimensions of patient 2.0 experience were identified through a literature review on experiential marketing in healthcare. Beta coefficients exhibited the effect that different healthcare experiential elements have on patient 2.0 satisfaction. Results allow to state that a new marketing approach, based on patient 2.0 characteristics and value drivers, should be adopted in the healthcare sector. Critical satisfaction drivers and new technological healthcare guidelines are identified in order to match the new patient profile needs.

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 94 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Spain 1 1%
Switzerland 1 1%
Unknown 92 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 19 20%
Student > Ph. D. Student 11 12%
Student > Doctoral Student 11 12%
Student > Bachelor 8 9%
Researcher 6 6%
Other 18 19%
Unknown 21 22%
Readers by discipline Count As %
Business, Management and Accounting 23 24%
Nursing and Health Professions 12 13%
Medicine and Dentistry 11 12%
Social Sciences 8 9%
Agricultural and Biological Sciences 3 3%
Other 12 13%
Unknown 25 27%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 February 2016.
All research outputs
#12,826,443
of 22,846,662 outputs
Outputs from BMC Health Services Research
#4,219
of 7,641 outputs
Outputs of similar age
#180,645
of 400,363 outputs
Outputs of similar age from BMC Health Services Research
#51
of 87 outputs
Altmetric has tracked 22,846,662 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 7,641 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 7.7. This one is in the 44th percentile – i.e., 44% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 400,363 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.
We're also able to compare this research output to 87 others from the same source and published within six weeks on either side of this one. This one is in the 40th percentile – i.e., 40% of its contemporaries scored the same or lower than it.