Analysis of the consumer’s perception of urban food products from a soilless system in rooftop greenhouses: a case study from the Mediterranean area of Barcelona (Spain)

RT @esanyemengual: The main concerns of consumers were related to #foodsafety & #socialimpacts of RA. ➕research is needed to improve the su…

RT @esanyemengual: Most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibite…

The main concerns of consumers were related to #foodsafety & #socialimpacts of RA. ➕research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.

Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. https://t.co/tpStYL9j3Z