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Qualitative Consumer and Marketing Research
Springer Singapore, May 2019
The data shown below were collected from the profiles of 19 tweeters who shared this research output. Click here to find out more about how the information was compiled.
|Members of the public||18||95%|
The data shown below were compiled from readership statistics for 132 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||30||23%|
|Student > Master||29||22%|
|Student > Bachelor||21||16%|
|Student > Doctoral Student||12||9%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||74||56%|
|Arts and Humanities||5||4%|
|Economics, Econometrics and Finance||5||4%|