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Qualitative Consumer and Marketing Research

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
19 tweeters

Citations

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2 Dimensions

Readers on

mendeley
132 Mendeley
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Title
Qualitative Consumer and Marketing Research
Published by
Springer Singapore, May 2019
DOI 10.1007/978-981-13-6142-5
ISBNs
978-9-81-136141-8, 978-9-81-136142-5
Authors

Nuttavuthisit, Krittinee

Twitter Demographics

The data shown below were collected from the profiles of 19 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 132 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 2 2%
Finland 1 <1%
Spain 1 <1%
Denmark 1 <1%
Unknown 127 96%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 30 23%
Student > Master 29 22%
Student > Bachelor 21 16%
Student > Doctoral Student 12 9%
Lecturer 8 6%
Other 18 14%
Unknown 14 11%
Readers by discipline Count As %
Business, Management and Accounting 74 56%
Social Sciences 15 11%
Arts and Humanities 5 4%
Economics, Econometrics and Finance 5 4%
Engineering 2 2%
Other 11 8%
Unknown 20 15%