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| Chapter title |
Research Design
|
|---|---|
| Chapter number | 4 |
| Book title |
Qualitative Consumer and Marketing Research
|
| Published by |
Springer, Singapore, January 2019
|
| DOI | 10.1007/978-981-13-6142-5_4 |
| Book ISBNs |
978-9-81-136141-8, 978-9-81-136142-5
|
| Authors |
Krittinee Nuttavuthisit, Nuttavuthisit, Krittinee |