Moving ahead in the journey of sustainability and understanding the need of sustainable consumption, let us now understand how can we shift consumer behaviors to be more sustainable. Please find link to the complete article: https://t.co/nRAS36Fn72
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How can we SHIFT Consumer Behaviors to be More Sustainable? This paper argues that we should leverage five factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. Read more: https://t.co/DQ9OCLOMIp
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サステイナブルに関するマーケティング研究を知りたいなら、まず読んでおくべき論文がこれ(https://t.co/wj15DbZpdi)。サステイナブルに関するマーケ論文で、多分一番読まれてる&引用されてる論文です。 #マーケティング #論文 #研究
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Love this paper! 👏