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Innovation in Emerging Markets

Overview of attention for book
Attention for Chapter 8: Reverse Innovation in Emerging Markets
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6 Dimensions

Readers on

15 Mendeley
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Chapter title
Reverse Innovation in Emerging Markets
Chapter number 8
Book title
Innovation in Emerging Markets
Published by
Palgrave Macmillan UK, January 2016
DOI 10.1057/9781137480293_8
Book ISBNs
978-1-349-69390-0, 978-1-137-48029-3

Vijay Govindarajan, Ravi Ramamurti


Jerry Haar, Ricardo Ernst

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Brazil 1 7%
Unknown 14 93%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 33%
Researcher 3 20%
Student > Master 3 20%
Student > Postgraduate 2 13%
Student > Bachelor 1 7%
Other 1 7%
Readers by discipline Count As %
Business, Management and Accounting 14 93%
Economics, Econometrics and Finance 1 7%