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Mendeley readers
| Chapter title |
Reverse Innovation in Emerging Markets
|
|---|---|
| Chapter number | 8 |
| Book title |
Innovation in Emerging Markets
|
| Published by |
Palgrave Macmillan UK, January 2016
|
| DOI | 10.1057/9781137480293_8 |
| Book ISBNs |
978-1-349-69390-0, 978-1-137-48029-3
|
| Authors |
Vijay Govindarajan, Ravi Ramamurti |
| Editors |
Jerry Haar, Ricardo Ernst |
Mendeley readers
The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 1 | 2% |
| Unknown | 53 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 12 | 22% |
| Student > Master | 9 | 17% |
| Researcher | 5 | 9% |
| Student > Bachelor | 4 | 7% |
| Student > Doctoral Student | 3 | 6% |
| Other | 7 | 13% |
| Unknown | 14 | 26% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 31 | 57% |
| Social Sciences | 4 | 7% |
| Engineering | 2 | 4% |
| Materials Science | 1 | 2% |
| Economics, Econometrics and Finance | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 15 | 28% |