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Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts

Overview of attention for article published in Journal of Computer-Mediated Communication, March 2019
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (91st percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
2 news outlets
blogs
1 blog
twitter
10 X users
facebook
1 Facebook page

Citations

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42 Dimensions

Readers on

mendeley
141 Mendeley