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Race in the Marketplace

Overview of attention for book
Cover of 'Race in the Marketplace'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Making the Mass White: How Racial Segregation Shaped Consumer Segmentation
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    Chapter 3 Race, Markets, and Digital Technologies: Historical and Conceptual Frameworks
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    Chapter 4 (Re)Visiting the Corner Store: Black Youth, Gentrification, and Food Sovereignty
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    Chapter 5 Beyond Whiteness: Perspectives on the Rise of the Pan-Asian Beauty Ideal
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    Chapter 6 Shopping While Veiled: An Exploration of the Experiences of Veiled Muslim Consumers in France
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    Chapter 7 Constructing and Critiquing Interracial Couples on YouTube
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    Chapter 8 Marketing Marriage and Colorism in India
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    Chapter 9 “Dirty Braids”: How Hair Is Disrupting Dominant Racial Narratives in Puerto Rico Post-Hurricane Maria
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    Chapter 10 Are Black Consumers a Bellwether for the Nation? How Research on Blacks Can Foreground Our Understanding of Race in the Marketplace
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    Chapter 11 A Loan at Last? Race and Racism in Mortgage Lending
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    Chapter 12 Crowd-Based Markets: Technical Progress, Civil and Social Regression
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    Chapter 13 Cultural Justice and Collecting: Challenging the Underrecognition of African American Artists
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    Chapter 14 The New Economics of Colorism in the Skin Whitening Industry: Case of India and Nigeria
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    Chapter 15 Race as a Currency? Profitability and Racialization in French Healthcare Institutions
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    Chapter 16 Development by Markets: An Essay on the Continuities of Colonial Development and Racism in Africa
Overall attention for this book and its chapters
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Mentioned by

59 tweeters


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7 Mendeley
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Race in the Marketplace
Published by
Springer International Publishing, May 2019
DOI 10.1007/978-3-030-11711-5
978-3-03-011710-8, 978-3-03-011711-5

Johnson, Guillaume D., Thomas, Kevin D., Harrison, Anthony Kwame, Grier, Sonya A.

Twitter Demographics

The data shown below were collected from the profiles of 59 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 5 71%
Student > Ph. D. Student 1 14%
Professor 1 14%
Readers by discipline Count As %
Social Sciences 2 29%
Business, Management and Accounting 1 14%
Environmental Science 1 14%
Arts and Humanities 1 14%
Chemistry 1 14%
Other 1 14%