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Race in the Marketplace

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Cover of 'Race in the Marketplace'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Making the Mass White: How Racial Segregation Shaped Consumer Segmentation
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    Chapter 3 Race, Markets, and Digital Technologies: Historical and Conceptual Frameworks
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    Chapter 4 (Re)Visiting the Corner Store: Black Youth, Gentrification, and Food Sovereignty
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    Chapter 5 Beyond Whiteness: Perspectives on the Rise of the Pan-Asian Beauty Ideal
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    Chapter 6 Shopping While Veiled: An Exploration of the Experiences of Veiled Muslim Consumers in France
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    Chapter 7 Constructing and Critiquing Interracial Couples on YouTube
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    Chapter 8 Marketing Marriage and Colorism in India
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    Chapter 9 “Dirty Braids”: How Hair Is Disrupting Dominant Racial Narratives in Puerto Rico Post-Hurricane Maria
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    Chapter 10 Are Black Consumers a Bellwether for the Nation? How Research on Blacks Can Foreground Our Understanding of Race in the Marketplace
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    Chapter 11 A Loan at Last? Race and Racism in Mortgage Lending
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    Chapter 12 Crowd-Based Markets: Technical Progress, Civil and Social Regression
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    Chapter 13 Cultural Justice and Collecting: Challenging the Underrecognition of African American Artists
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    Chapter 14 The New Economics of Colorism in the Skin Whitening Industry: Case of India and Nigeria
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    Chapter 15 Race as a Currency? Profitability and Racialization in French Healthcare Institutions
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    Chapter 16 Development by Markets: An Essay on the Continuities of Colonial Development and Racism in Africa
Attention for Chapter 8: Marketing Marriage and Colorism in India
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Citations

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Chapter title
Marketing Marriage and Colorism in India
Chapter number 8
Book title
Race in the Marketplace
Published by
Palgrave Macmillan, Cham, January 2019
DOI 10.1007/978-3-030-11711-5_8
Book ISBNs
978-3-03-011710-8, 978-3-03-011711-5
Authors

Komal K. Dhillon-Jamerson

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 9 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 11%
Professor > Associate Professor 1 11%
Student > Bachelor 1 11%
Unknown 6 67%
Readers by discipline Count As %
Unspecified 1 11%
Psychology 1 11%
Social Sciences 1 11%
Medicine and Dentistry 1 11%
Unknown 5 56%