Chapter 1 Introduction

Chapter 2 Making the Mass White: How Racial Segregation Shaped Consumer Segmentation

Chapter 3 Race, Markets, and Digital Technologies: Historical and Conceptual Frameworks

Chapter 4 (Re)Visiting the Corner Store: Black Youth, Gentrification, and Food Sovereignty

Chapter 5 Beyond Whiteness: Perspectives on the Rise of the Pan-Asian Beauty Ideal

Chapter 6 Shopping While Veiled: An Exploration of the Experiences of Veiled Muslim Consumers in France

Chapter 7 Constructing and Critiquing Interracial Couples on YouTube

Chapter 8 Marketing Marriage and Colorism in India

Chapter 9 “Dirty Braids”: How Hair Is Disrupting Dominant Racial Narratives in Puerto Rico Post-Hurricane Maria

Chapter 10 Are Black Consumers a Bellwether for the Nation? How Research on Blacks Can Foreground Our Understanding of Race in the Marketplace

Chapter 11 A Loan at Last? Race and Racism in Mortgage Lending

Chapter 12 Crowd-Based Markets: Technical Progress, Civil and Social Regression

Chapter 13 Cultural Justice and Collecting: Challenging the Underrecognition of African American Artists

Chapter 14 The New Economics of Colorism in the Skin Whitening Industry: Case of India and Nigeria

Chapter 15 Race as a Currency? Profitability and Racialization in French Healthcare Institutions

Chapter 16 Development by Markets: An Essay on the Continuities of Colonial Development and Racism in Africa