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How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter

Overview of attention for article published in International Journal of Advertising, April 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (55th percentile)

Mentioned by

twitter
3 tweeters

Readers on

mendeley
4 Mendeley
Title
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
Published in
International Journal of Advertising, April 2019
DOI 10.1080/02650487.2019.1596446
Authors

Jameson L. Hayes, Guy Golan, Brian Britt, Janelle Applequist

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 3 75%
Other 1 25%
Readers by discipline Count As %
Unspecified 3 75%
Social Sciences 1 25%

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 April 2019.
All research outputs
#6,939,254
of 13,226,211 outputs
Outputs from International Journal of Advertising
#61
of 123 outputs
Outputs of similar age
#89,660
of 204,451 outputs
Outputs of similar age from International Journal of Advertising
#4
of 4 outputs
Altmetric has tracked 13,226,211 research outputs across all sources so far. This one is in the 47th percentile – i.e., 47% of other outputs scored the same or lower than it.
So far Altmetric has tracked 123 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.8. This one has gotten more attention than average, scoring higher than 50% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 204,451 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 55% of its contemporaries.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one.