How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter

Overview of attention for article published in International Journal of Advertising, April 2019

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Average Attention Score compared to outputs of the same age
Above-average Attention Score compared to outputs of the same age and source (57th percentile)

Mentioned by

twitter: 3 X users

Citations

dimensions_citation: 50 Dimensions

Readers on

mendeley: 142 Mendeley

Summary X Dimensions citations

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 4,545 followers.

RT @JamesonHayes: I am happy to share my latest collaboration with @GuyGolan , Brian Britt, and @JanelleApple , which is part of the Intern…

16 Apr 2019

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New publication #Nativeadvertising #twitter @AdScholar @AdDivision @AMA_Marketing

16 Apr 2019

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I am happy to share my latest collaboration with @GuyGolan , Brian Britt, and @JanelleApple , which is part of the International Journal of Advertising special issue co-edited by @NateOfAd and @wojdynski . The first 50 e-prints are free. https://t.co/M6BkQ

16 Apr 2019

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