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Food Advertising and Marketing Directed at Children and Adolescents in the US

Overview of attention for article published in International Journal of Behavioral Nutrition and Physical Activity, February 2004
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (80th percentile)

Mentioned by

news
12 news outlets
policy
4 policy sources
twitter
62 X users
facebook
2 Facebook pages
wikipedia
10 Wikipedia pages
googleplus
1 Google+ user

Citations

dimensions_citation
529 Dimensions

Readers on

mendeley
849 Mendeley
citeulike
4 CiteULike
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Title
Food Advertising and Marketing Directed at Children and Adolescents in the US
Published in
International Journal of Behavioral Nutrition and Physical Activity, February 2004
DOI 10.1186/1479-5868-1-3
Pubmed ID
Authors

Mary Story, Simone French

Abstract

In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. The purpose of this article is to examine the food advertising and marketing channels used to target children and adolescents in the US, the impact of food advertising on eating behavior, and current regulation and policies.

X Demographics

X Demographics

The data shown below were collected from the profiles of 62 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 849 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 7 <1%
United Kingdom 3 <1%
France 2 <1%
Brazil 2 <1%
Portugal 2 <1%
Italy 1 <1%
Switzerland 1 <1%
Indonesia 1 <1%
Germany 1 <1%
Other 7 <1%
Unknown 822 97%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 201 24%
Student > Master 157 18%
Student > Ph. D. Student 95 11%
Researcher 61 7%
Student > Postgraduate 33 4%
Other 123 14%
Unknown 179 21%
Readers by discipline Count As %
Nursing and Health Professions 101 12%
Social Sciences 101 12%
Medicine and Dentistry 98 12%
Business, Management and Accounting 92 11%
Agricultural and Biological Sciences 71 8%
Other 186 22%
Unknown 200 24%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 158. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 February 2024.
All research outputs
#258,041
of 25,371,288 outputs
Outputs from International Journal of Behavioral Nutrition and Physical Activity
#63
of 2,116 outputs
Outputs of similar age
#309
of 144,426 outputs
Outputs of similar age from International Journal of Behavioral Nutrition and Physical Activity
#1
of 5 outputs
Altmetric has tracked 25,371,288 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 2,116 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 29.5. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 144,426 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them