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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Automating the audience commodity: The unacknowledged ancestry of programmatic advertising
|
|---|---|
| Published in |
New Media & Society, May 2019
|
| DOI | 10.1177/1461444819846449 |
| Authors |
Lee McGuigan |
X Demographics
The data shown below were collected from the profiles of 19 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 8 | 42% |
| United Kingdom | 2 | 11% |
| Sweden | 1 | 5% |
| Australia | 1 | 5% |
| Thailand | 1 | 5% |
| Unknown | 6 | 32% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 12 | 63% |
| Scientists | 7 | 37% |
Mendeley readers
The data shown below were compiled from readership statistics for 71 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 71 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 10 | 14% |
| Student > Master | 7 | 10% |
| Lecturer | 7 | 10% |
| Lecturer > Senior Lecturer | 5 | 7% |
| Student > Bachelor | 5 | 7% |
| Other | 12 | 17% |
| Unknown | 25 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 16 | 23% |
| Social Sciences | 13 | 18% |
| Economics, Econometrics and Finance | 4 | 6% |
| Arts and Humanities | 3 | 4% |
| Unspecified | 2 | 3% |
| Other | 5 | 7% |
| Unknown | 28 | 39% |
Attention Score in Context
This research output has an Altmetric Attention Score of 14. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 September 2021.
All research outputs
#2,700,061
of 25,714,183 outputs
Outputs from New Media & Society
#748
of 2,320 outputs
Outputs of similar age
#56,355
of 364,655 outputs
Outputs of similar age from New Media & Society
#12
of 43 outputs
Altmetric has tracked 25,714,183 research outputs across all sources so far. Compared to these this one has done well and is in the 89th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 2,320 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 23.2. This one has gotten more attention than average, scoring higher than 67% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 364,655 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 84% of its contemporaries.
We're also able to compare this research output to 43 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 72% of its contemporaries.