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Automating the audience commodity: The unacknowledged ancestry of programmatic advertising

Overview of attention for article published in New Media & Society, May 2019
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (84th percentile)
  • Good Attention Score compared to outputs of the same age and source (72nd percentile)

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