Immersive technology and cause‐related marketing: The role of personalization and value co‐creation
Article in Journal of Consumer Behaviour (November 2023)
The most recent citing publications are shown below. View all 17 publications that cite this research output on Dimensions.
Article in Journal of Consumer Behaviour (November 2023)
Article in Bulletin of Electrical Engineering and Informatics (December 2021)
Article in The International Journal on Media Management (October 2021)