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Financial Dimensions of Marketing Decisions

Overview of attention for book
Attention for Chapter 6: Linking Marketing Outcomes to Financial Performance
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Citations

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8 Dimensions

Readers on

mendeley
6 Mendeley
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Chapter title
Linking Marketing Outcomes to Financial Performance
Chapter number 6
Book title
Financial Dimensions of Marketing Decisions
DOI 10.1007/978-3-030-15565-0_6
Book ISBNs
978-3-03-015564-3, 978-3-03-015565-0
Authors

Stewart, David W.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 1 17%
Student > Master 1 17%
Unknown 4 67%
Readers by discipline Count As %
Business, Management and Accounting 1 17%
Economics, Econometrics and Finance 1 17%
Unknown 4 67%