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Eat, drink, and create content: a multi-method exploration of visual social media marketing content

Overview of attention for article published in International Journal of Advertising, January 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (57th percentile)

Mentioned by

twitter
3 tweeters

Citations

dimensions_citation
3 Dimensions

Readers on

mendeley
32 Mendeley
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Title
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
Published in
International Journal of Advertising, January 2019
DOI 10.1080/02650487.2018.1535223
Authors

Alexa K. Fox, Chinintorn Nakhata, George D. Deitz

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 32 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 22%
Student > Ph. D. Student 4 13%
Professor > Associate Professor 3 9%
Professor 3 9%
Student > Bachelor 3 9%
Other 5 16%
Unknown 7 22%
Readers by discipline Count As %
Business, Management and Accounting 10 31%
Social Sciences 6 19%
Unspecified 2 6%
Veterinary Science and Veterinary Medicine 1 3%
Nursing and Health Professions 1 3%
Other 3 9%
Unknown 9 28%

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 May 2019.
All research outputs
#7,869,811
of 15,077,480 outputs
Outputs from International Journal of Advertising
#78
of 158 outputs
Outputs of similar age
#110,469
of 264,204 outputs
Outputs of similar age from International Journal of Advertising
#1
of 3 outputs
Altmetric has tracked 15,077,480 research outputs across all sources so far. This one is in the 47th percentile – i.e., 47% of other outputs scored the same or lower than it.
So far Altmetric has tracked 158 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.1. This one is in the 49th percentile – i.e., 49% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 264,204 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 57% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them